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Plastic Fangs, Covered In Real Blood

Opening lyrics for the song "Holyghost" by: The Very Reverend. Hard hitting, very hooky song.

Reminiscent to me of some old-school NIN, this song aims to please your eardrums. You can't help but be dragged in from the very first hit.


THIS IS A SONG FOR IMPERFECT CREATURES.

Alt artist The Very Reverend releases new single ‘HOLYGHOST’ streaming everywhere now.


‘HOLYGHOST’

THE VERY REVEREND


‘HOLYGHOST,’ the newest release from west-coast alternative artist The Very Reverend, marks his second of 2021, a follow-up to prior single ‘BELLADONNA’. Using dark, vivid imagery and religious symbolism as an ironic statement (a common theme in the artists’ work), ‘HOLYGHOST’ deals with the ways we hide our true selves, “killing” them off to please others or avoid judgement, only to be haunted by who we really are in everything we do; we trap ourselves in patterns or situations as a result, and often self-medicate to cope.


The song is a call to all “imperfect creatures,” urging the listener to forget perfection; to be their honest, raw self; their own god, their own religion, their own judge. The nocturnal altpop landscape established on ‘BELLADONNA’ is just as present here, this time flirting

with upbeat altrock attitude and sneer. The track layers dark synths and lush guitar swells over a driving heartbeat of electronic drum samples and swift, sometimes violent drumkit grooves (performed by Dyl Williams of IRONTOM). Chamberlain’s vocal performance ranges from a close whisper in the dense verses of the song, to a desperate howl over the spacious, pumping choruses; crying out for relief over dense layers of vocal harmonies.


‘HOLYGHOST’ was produced and engineered by Jesse Mancillas at Rosa Mortem Studios in

Sacramento, with Chamberlain performing all vocals and instrumentation on the track (except drums). Mixed by Jonathan Wyman (The Pretty Reckless, The Ghost of Paul Revere) and mastered by Adam Ayan (Father John Misty, Lana Del Rey).

‘HOLYGHOST’ is out NOW on all streaming platforms.

1. Q: - Hey, very happy to welcome you to the Radio Show and Podcast community. Tell us a little bit more about yourself. Introduce yourself to the community.

A: - I’m The Very Reverend, I’m an alternative artist who just transplanted to California from the east coast not long ago. Thanks for having me!


2. Q: - One thing that I’m always interested in, when I sit down and chat with artists is, what their defining moment was that they knew that they wanted to be in music… What was that moment in time for you?

A: - I got a snare drum and a drum pad in 5th grade and I was obsessed. Felt that way about every instrument I’ve picked up since. It’s all I’ve ever cared about and all I’m good at.


3. Q: - Do you mix and master yourself or do you have an engineer or a producer that works with you?

A: - I’m an engineer and usually start the production myself on my demos. Some of that makes it to the final track, but I believe in collaborating with people who can offer things you can’t, so I’m lucky to work with a really talented team who takes things to a level I never could on my own. My new songs are produced by Jesse Mancillas at a studio called Rosa Mortem in Sacramento, then mixed back on the east coast by Jonathan Wyman and mastered by Adam Ayan. I may release some songs this year that I mixed myself, we’ll see!


4. Q: - What motivates you? Not just in your music but in your normal life as well.

A: - I’m really motivated other musicians, but also by film and TV, especially horror, drama, crime type stuff. People’s stories, gritty visuals, original scores, it’s all really inspiring to me. I like to use dark things like death, ghosts etc. as metaphors. As far as motivation to keep pushing myself and follow this dream, credit goes to some really supportive friends and family, and the fans I have who listen to my music and hype me up.


5. Q; - I am personally on a mission to get good music heard by everyone. What is one thing that bothers you the most about trying to come up in the music world today and, do you prefer being underground or, is the mainstream something you strive for?

A: - That’s a great mission to be on!! I’m tryna make music my career, that’s it. Sometimes I feel cocky when I admit I’m shooting for some level of mainstream success but yeah, that’s the goal. Be just well known enough to piece together a living from touring on my music, fill in the gaps with the other roles I can play in the music industry. The only thing that really bothers me is people being competitive instead of supportive.


6. Q: - Who, musically, is one of your bigger influences?

A: - Trent Reznor + Atticus Ross. The way they write in such a cinematic style has been a big influence, it makes so much sense they’re doing all these film and TV scores these days. I can’t not mention Bowie. Also for the past year or so I’ve been really impressed by Billie Eilish, I’ve tried to steal little production secrets from her brother’s style and apply them to my music where I can because her music just sounds SO good.


7. Q: - One question that I like to ask artists is, how did Covid affect your music in particular and the music scene in your area?

A: - COVID was a blessing and a curse. In a weird way it slowed everything down and allowed me to realize what my priorities are, I started focusing even harder on writing and creating and planning my goals. But it also took a lot of work away from me and my friends in the industry with shows gone, and not being able to jump on a stage in over a year has made me crazy. I cannot wait to get in the van and go play shows til I collapse.


8. Q: - I, myself, personally think that there’s too much social media out there to keep up with. I understand why it’s necessary but there’s a ton of it out there. What are your feelings on social media and music today?

A: - I actually love having a social media presence, it forces you to be creative in ways you wouldn’t normally think of. I see it as an extension of my art rather than a chore. Everything I do is DIY so I gotta pay attention to analytics and the more business-y side of it too, but it’s all part of being an artist in 2021. I do fucking hate the algorithms though, one day your posts are blowing up and the next day you feel like no one cares. It can be brutal if you don’t keep it in perspective and just keep pushing.


9. Q: - Do you create music often? When can we expect another release?

A: - I create in big waves. I sort of stop at a point in my life and look around at what’s happening, what’s just happened. what’s about to happen, what I’m listening to, what I’m watching, etc. and write around all that. I’m always putting down little ideas but I flesh em out all at once. The songs end up feeling cohesive that way.


10. Q: - I grew up in the 90’s, I listened to everyone from Dr. Dre, to Weezer, to Pink Floyd, Metallica, Cypress Hill and back again. I truly believe that the 90’s were one of the greatest era’s for original music. Which era of music is one of your favorites?

A: - There was some great music in the 90’s for sure. I’ve got influences in every era honestly, it’s hard to pick a favorite and my taste is always changing. I do love how simple and iconic songwriting was in the 60’s, I listen to old motown songs a lot to get ideas for song structure. I’m really influenced by 80’s new wave like Gary Numan, and the grit of 90’s/2000’s alternative like NIN and QOTSA, too. I love what’s happening right now in alternative music though, so maybe I’ll say right now is my favorite. Gotta live in the moment.


11. Q- If you could swap yourself into a different artist, who would it be?

A: - Me but with time better management skills and more money.


12. Q- What tips or advice would you give someone that’s just starting out in the music game?

A: - Be yourself, and do it now, not later. I’m a hypocrite here, but overthinking comparing yourself to other artists will kill you.


13. Q: - I want to thank you for this Q&A, Is there anything you want to say to everyone out there? Shout outs?

A: - Thanks for having me. Shout-out to anyone reading this! Check out my new single ‘HOLYGHOST’ streaming everywhere and come find me on instagram.

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